Start with Why by Simon Sinek helps readers discover the motivation underpinning our actions beyond the social necessity to make a living.
Simon Sinek is a world-renowned author and speaker who takes a highly human-centric approach to finding success in business world.
Published in 2009, Start with Why is an analysis of our relationship with work and how to live meaningfully.
His twist on traditional narratives around success has left a lasting effect on entrepreneurism.
Do you really know why you make the choices you do?
Here are 3 key themes of Start with Why that can bring value to your professional pursuits.
1. Determine your fundamental purpose
Simon Sinek developed The Golden Circle as a tool to find the Why, How and What of your career path.
He noticed that our sense of purpose is often severely neglected, leaving a shaky foundation for success to grow from.
Naming your Why inspires your How and What, assigning clearer direction to your business decisions.
2. Create an environment of belonging
Establishing and communicating an authentic Why can create collective drive across your company. Shared purpose ignites incentive and a sense of belonging.
When your team feels safe to share ideas, offer feedback and take risks, their deeper potential becomes more accessible and they can create greater impact within your organization.
3. Motivate others with meaning
Your Why anchors the value of what you offer and has the power to uplift both your team and your clients.
Sinek argues that marketing your services with fear-mongering tactics and social pressure is manipulative and superficial.
Positioning yourself only as a means to material gain plummets your purpose and longevity as a business.
In contrast, including your customers in your Why and creating caring relationships can establish a loyal, long-standing client base.
So, what is your Why?
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