Is having a website for business necessary to your professional success? In what capacity?
According to Stanford University, 75% of customers associate the credibility of a company with website quality.
89% of customers seek a competitor’s services after a poor online experience.
Although, some of the largest companies in the world have very basic, outdated websites.
Berkshire Hathaway’s “website”
Berkshire Hathaway is a multinational conglomerate holding company owned by Warren Buffet. It is the 8th largest business in the world by market cap.
It’s easy to image their website boasting luxurious design. But it is shockingly basic.
Blue block text shows the company name against a plain white homepage with a list of hyperlinked web page titles.
This offers insight into the relationship between a business’ goals and website quality.
First, Berkshire Hathaway is over 100 years old. Their credibility was established before websites existed.
They also do not directly sell products that need to adapt for an ever-changing audience.
At the end of June 2023, Berkshire Hathaway owned US$1.04 trillion of assets.
For new and evolving businesses, a high quality website is a powerful way to be discovered and impress customers.
Pros of having a website for business
Excellent design expresses your brand identity, building credibility.
Automaton streamlines the customer journey.
Conversions can increase by 7% for every second faster a webpage loads.
Overhead costs and menial tasks can be reduced.
You becomes more accessible, supporting customer retention.
Cons of having a website for business
The development process can be very time-consuming.
Ongoing maintenance can present complicated challenges.
Hiring web developers and SEO experts can be costly.
Automated communication can feel impersonal and inauthentic.
Website ownership can be lost depending on the developer’s contract.
So, what exactly does a website need to have to nurture success?
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